Ujjivan launches 8 unbanked rural centres in TN

By NT Bureau Published on Apr 13, 2018 02:26 PM IST

Chennai: Ujjivan Small Finance Bank has launched eight 'Unbanked Rural Centres' (URC) in the State. This is in response with Government of India's work towards ensuring that banking service reaches rural areas and bringsmore people into the formal banking system.

These URCs are live in unbanked areas of Mullipallam, Genganallore, Iruppu, Panaiyur, Kottamangalam, Keelarajakularaman, Villandhidasa Samuthiram and soon to be launched in Boganallur.

The Reserve Bank of India has mandated banks to open 25 per cent of their new branches in unbanked rural areas, co-terminus with the financial inclusion plan.

Chief operating officer, Ujjivan SFB, Ittira Davis, said, "We have received a tremendous preliminary response fromthe unbanked rural areas. The residents of these villages are reaching out to us for financial support for their agriculture and other businesses.

At Ujjivan SFB, we are educating and guiding customers on how to manage their savings better and enabling them to become financially empowered. Our aim is to get more unbanked and underbanked customers into the formal banking system and help them become a part of Digital India."

The bank is offering "Ujjivan Gaurav Savings Account" with no charges on non-maintenance of minimum balance. Aadhar enabled KYC facilitates paperless account opening at customer’s doorstep in less than 10 minutes using biometric authentication on a hand-held device.

Customers in URCs can also get their Government subsidies and pensionsin their Ujjivan account,transfer money without any charges and avail mobile banking, internet banking and missed call banking facilities.

Ujjivan has also started 'Digi Buddy' initiative where tech savvy graduates are employed at bank branches to educate customers about the benefits of banking using technology.

Today, with over 180 branches, Ujjivan SFB is present across 20 States and Union Territories. In addition to Tamilnadu, Ujjivan SFB has one URC in Karnataka and 39 in East Region.

URCs for you
An ‘Unbanked Rural Centre’ (URC) is a rural centre or village that that does not have a brick and mortar structure of a bank for customer based banking transactions. Customers in URCs have no access to banking in their vicinity and had to travel to nearby towns for their banking needs.