WhatsApp for biz, available on Android for now

By Sricharan R Published on Jan 23, 2018 03:04 PM IST

Social networking giant Facebook announced the launch of WhatsApp Business, a stand-alone app to make business communication with customers more streamlined for SMEs (small and medium enterprises). This was first announced in September last year and tested with firms like BookMyShow and MakeMyTrip in India.

Now the app is available on Google Play for free and as of now is only available for Android users.

iPhone's version is expected to be released soon. WhatsApp Business app is aimed at making it easier for small companies to connect with their customers, and more convenient for the 1.3 billion WhatsApp users to chat with businesses that matter to them.

The app will help customers with useful information such as a business description, email or store addresses and website. It will also save time with smart messaging tools - quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you are busy.

A regular user can continue with using the usual app as there is no need for a new app.

WhatsApp says that it helps over 80 per cent of small and medium businesses in India and Brazil and this will help them communicate more and grow their business.