Twitter may build a premier version for pros

By NT Bureau Published on Mar 25, 2017 05:58 PM IST

Chennai: Twitter Inc is considering whether to build a premium version of its popular Tweetdeck interface aimed at professionals, the company said, raising the possibility that it could collect subscription fees from some users for the first time.

Like most other social media companies, Twitter since its founding 11 years ago has focused on building a huge user base for a free service supported by advertising. Last month it reported it had 319 million users worldwide.

But unlike the much-larger Facebook Inc, Twitter has failed to attract enough in advertising revenue to turn a profit even as its popularity with US President Donald Trump and other celebrities makes the network a constant centre of attention.

Subscription fees could come from a version of Tweetdeck, an existing interface that helps users navigate Twitter.

"Twitter is conducting a survey to assess the interest in a new, more enhanced version of Tweetdeck," spokeswoman,

Brielle Villablanca said. "We regularly conduct user research to gather feedback about people's Twitter experience and to better inform our product investment decisions and we're exploring several ways to make Tweetdeck even more valuable for professionals," she added.

The experience could be ad-free, the description said. Other social media firms, such as Microsoft Corp's LinkedIn unit, already have tiered memberships, with subscription versions that offer greater access and data.