Tech giants cyber-stalk users for business

By Balamurugan Selvaraj Published on Aug 08, 2017 04:31 PM IST

Chennai: Do you know about 2Ps of cyber world? It is what we call Privacy and Piracy. This decides the nature of cyber space and rights.

However, this 2P is not applicable in all countries, where the basic rights of a person being online is betrayed. China is close enough in the category of privacy killer.

The country has almost killed the privacy of its residents with 'Golden shield project'. It was launched to censor the online activity of people in 2003. Now it looks like India is trying to get a place in this list of piracy breaching countries.

Why piracy and privacy?

Breaking piracy rights of film, TV series, programme or documentaries through pirated sites not only breaks copyright, but allows the user to leave their privacy rights, which is worth billions and trillions. Third party sites alone can not be classified as privacy killers, tech giants like Google and Facebook are the most sensed privacy killers with user knowledge. They do this in the name of user development programme and ads

What happens with our data?

Just like census data collected by State or Central Government for building database about individuals. These tech giants collects the data about your choice of interest, preferred online content and much more. As per legal norms in data collection, they leave our login credentials aside. The collected data stored in their database could be used for generating revenue by renting it to shopping sites in the name of online advertising.

What could be conclusion?

The collected data is used to display advertisements through uniquely generated advertising Id, which could be found under ads option in the setting tab in Google menu (menu may change in accordance to smartphone manufacturer). Interestingly, Google provided a chance to opt out from display advertisements. But, it is not sure if Google will stop collect your data after opting the option.

Also, the giant mentioned that, 'Opting out doesn't stop interest-based ads that aren't served by Google. So, when you use an app that is outside of Google's display network, you may still see interest-based ads from other companies. Also, Google apps such as YouTube and maps for mobile may show ads based on Google profile. Visit the Ads Settings page in your browser to control the use of your Google profile for ads.'

How to protect privacy?

Along with Google's option of opting out of ads, using proxy server or VPN could bring better performance. Also be cautious and read privacy statement of every web portal before you sign-in. Apart these, think twice before positing something or adding something to cyberspace. Because, everything what you do are stored because you are been cyber stalked by tech giants for business.