Hike Messenger's sticker packs for colleges

By NT Bureau Published on Sep 14, 2017 04:17 PM IST

Hike Messenger, India's first homegrown messenger, announced the launch of its hyper-local strategy wherein personalised stickers have been created for over 500 colleges in India.

According to a press note, "The sticker store is aiming at connecting with college groups across 26 States canteens, libraries, auditoriums and classic packs like masterji, college life are immortalised on the Hike Sticker Store which already has 15,000 stickers across 40 languages."

These stickers are available for download in the sticker shop within the app on both Android and iOS.

The recent launch of Hike 5.0, brought app themes, night mode, magic selfie and Hike wallet with colorful blue packets. This new addition further personalises the experience for Hikers and makes it very special. Just navigate to the sticker shop and search for your college to download the all new sticker pack made for your college.

A spokesperson at Hike Messenger said, "College life is a very special and memorable time for youth. They make multiple friends across many groups. I am really excited about our hyper-local strategy with colleges. Stickers are a hugely popular means of expression by the youth. And these special stickers will make the experience so much more personal for our Hikers. We plan to introduce sticker packs for over a thousand colleges across India before the end of the year and our teams are working round-the-clock to make this happen."

CAMPUS RESPONSE

A social experiment was conducted across 18 colleges in Delhi, Bengaluru, Pune and Ahmedabad to get a deeper understanding of youth behaviour and how to enhance the product experience. Special sticker packs were created for each of these colleges. It became an instant rage with the college students and engagement went up by over 40 per cent and multiple new groups joined Hike across cities.

FOR SOCIAL EXPRESSION

Stickers are one of the most loved features of Hike. It offers a library of highly local 15,000 stickers in 40 languages.  Multiple genres are covered across 550 sticker packs which highlight the colourful, cultural landscape of India, Bollywood, comedy, festivals, cricket, kabaddi, local catchphrases, emotions, and even excuses. There is also the nifty text-to-stickers feature on Hike chat that can turn any message you type into a fun sticker. Stickers are expressive and a great way to say what you feel. Hike’s most popular stickers reflect love, laughter and fun. Over 300 million stickers are exchanged every day!