Hike launches Total

By NT Bureau Published on Jan 18, 2018 04:04 PM IST

Chennai: Hike announced the launch of a new product called, 'Total, built by hike'.

A press note said it is a refined version of Android targeted at the next billion people and lets users access essential services such as messaging, news, recharge and more even without an active data connection.

On the launch CEO and founder, Kavin Bharti Mittal, said, 'For the next billion true mobile first users, coming online can be still be quite complicated and intimidating.

Simplify, is all we have been doing. We have taken the 15-20 step process of someone coming online and made it into only a few steps - 'Buy a phone, turn it on and you are good to go. Everything, all the essential services all work out of the box even without data.'

'Our goal is to bring India online and online means data so we also made it extremely simple to buy data packs right contextually inside the OS itself. We have worked closely with telcos on special data packs for these phones starting as low as Rs one to give people a taste of what it feels like. This is really powerful,' he added.