At a time when piracy is posing a big threat to Tamil cinema and their revenue is restricted to just theatre collections and satellite rights, the Tamil Film Producers Council (TFPC) is coming up with unique ideas to generate more revenue.
In a press release, the TFPC has urged the producers of big, medium and small budget films to consult with the council and experience an additional benefit by releasing through online digital platforms.
An office-bearer of the Producers Council said, “Tamil film industry has always been facing threat from piracy, which seemed inevitable. With Tamil Film Producers Council strongly involved in its action to curb piracy, the emergence of digital platforms has extended a helping hand as well. In recent times, many new releases have found huge reception on digital platform.”
He adds, “A recent research has found that audiences do not prefer pirated versions. But it happens overseas and other parts of our very own region, where they might have not made their way to theatres during release times. Eventually, they are drawn by viral publicity to watch the film, which leads them to prefer this black market. But now with the emergence of digital platforms, it is eventually endowing them with a much upgraded and comfortable movie watching experience.”
Recently, Vishal-starrer Thupparivalan (14 September) and Magalir Mattum (15 September) had huge opening on digital platforms. Hero Talkies released Magalir Mattum for the festive occasion of Deepavali (18 October). Mysskin’s Thupparivalan was released through Amazon Prime (19 October). The response for these official releases – with cinema hall watching experience with 5.1 surround system and HD visuals – are getting tremendous reception. Such new attempts not alone fight piracy but also take Tamil films beyond boundaries and linguistic barriers, he adds.