Chennai: Tamilnadu is being conquered by Andhra Pradesh. Or rather, by its craftspersons.
This Deepaval season, Chennai is being flooded with Kalamkari saris and dress materials. This has been happening for the past year and is peaking during the festive season.
There is a steady increase in love for Kalamkari, a hand art on fabrics that is native to Kalahasti and Machilipatnam in Andhra Pradesh.
All textile shops – including the popular and not-so-popular ones in the city – have opened separate sections for this material and people who exhibit stalls also agree that this is the best moving material of the season.
TOPS THE LIST
Bharathi, who runs a textile shop, Aarika Fashions, says Kalamkari dominates the current trend. While there are many varieties, cotton Kalamkaris are loved by office-goers and they sell well. Also, printed silk Kalamkaris are being flaunted during family and official functions.
“I would say this material tops the sale list. It sold the most during Navrathri season and is trending for Deepavali too. People have a fascination for Kalamkari printed blouses also.”
Starting from Rs 1,150 for a sari, Bharathi says Kalamkari sarees are mostly favoured by the upper middle-class people. More than that, nowadays modern moms are opting for mother-daughter/son Kalamkari combos. While the mother wears a Kalamkari sari or kurti, the daughter is provided with a gown of same fabric and print and a son is made to wear a kurta with similar print.
Buddha, Devi and peacock are the prominent motifs in this fabric and the pattern they follow is unique and not repeated.
WHAT PEOPLE SAY
There have always been two kinds of people in buying trendy clothes. While one group’s affinity is more for this kind of fabric, another is very particular in not buying Kalamkaris. Kavitha, an office-goer, says,”My closet is now filled with cotton Kalamkaris. This is very comfortable, light and is a perfect wear for a professional.”