When Tamil actors turn producers in Kollywood

By M Bharat Kumar Published on Jul 19, 2018 04:42 PM IST

Actor Sivakarthikeyan expressed his desire to produce a movie a couple of years ago. Now, his dream has turned into reality. His maiden production venture, 'Kanaa', directed by Arunraja Kamarajah, is complete.

Like Sivakarthikeyan, many actors in the industry have been bankrolling movies.

After actors such as SuriyaVishalDhanushSilambarasan and Arya, Ganja KaruppuArun VijayVijay SethupathiVimalNitin SatyaaSiddharth among others turned their attention towards production.

Damodharan, who follows the film industry closely, says, "Traditional producers like AVMVijaya Productions, Kavithalaya or Super Good Films rarely do movies. Corporate companies are bankrolling movies. In such a scenario, actors themselves turn producers. They can compensate their remuneration for funding the project. In case of profits, they would emerge the major gainers. The likes of Rajinikanth and Kamal Haasan began this trend long back. Not just actors, even cinematographers, music composers and filmmakers have turned producers."

Sivakarthikeyan turned producer for his best friend Arunraja Kamarajah’s directorial venture, 'Kanaa', which is based on women’s cricket.

Known for penning hit songs such as Neruppuda and Varlaam Varlaam VaaArunraja is making his directorial debut with the project. Said Sivakarthikeyan, "The film industry has given me name and fame. I owe a lot to the industry. I feel it is my responsibility to help my friends realise their dreams, the same friends who have stood beside me through thick and thin. We have always shared the same dream of achievement and glory."

Vemal produced his heroic venture 'Mannar Vagaiyara', that saw a decent run.

Simbu came out  with  'Vaalu' and 'Idhu Namma Aalu'.

Comedy actor, Santhanam, who is now playing hero roles, is also into film production with his own company.

Nitin Satyaa  of 'Chennai 2'8 fame is busy with 'Jarugandi' starring Jai, while Siddharth's home production saw a decent run at the box office.

Vijay Sethupathi turned producer with 'Orange Mittai'. It was followed by 'Junga', a comedy caper getting ready for release 27 July.

The actor said, "May be I would have more creative control. When I want to come out with creative content, no one is ready to fund it. If I am the producer, I can take the risk."

A distributor says, "When actors turn producers, it would give them more control of the whole process – production, marketing and distribution. Hence, mainstream actors are now turning producers. Even in the past, the likes of MGR and Sivaji came out with successful ventures from their own banners."

"At the end of the day, proper planning and executing a project after assembling a star cast as per their plan, good content and enough publicity are the key factors for a movie's success," he pointed out.