Yamaha Motor Company turns 63

By NT Bureau Published on Jul 03, 2018 04:00 PM IST

Chennai: Yamaha Motor India (YMI) celebrated the 63rd anniversary of its parent company, Yamaha Motor Company Ltd with an aim to encourage Yamaha employees worldwide by fostering a better understanding towards the brand, a release from the automaker said.

The foundation day also called as the 'Yamaha Day' is celebrated across the globe by the Japanese automaker. In Chennai, the celebrations began with the inauguration of YMI’s new corporate office at OMR, which will serve as the head office of Yamaha Motor India Sales Pvt Ltd, (YMIS).

Speaking on the occasion, chairman, Yamaha Motor India Group, Motofumi Shitara, said, "We are extremely delighted to announce the 63 glorious years of Yamaha in the two-wheeler industry. The celebration marks our success and growing popularity, milestones and memories that have been created over the years. We look forward to excite our stakeholders, while offering the most stylish and sporty products, that have revved a million hearts across the globe. In India our entire focus will be to make a difference by offering more appealing bikes and scooters to our customers and make all efforts to increase the brand presence."

A new 'Vision Document' and the 'Brand Direction' of the Yamaha Motor India Group companies was also unveiled on the occasion. On 2 July in 1955, Yamaha Motor Company in Japan began the production of its first product, the 125cc motorcycle 'YA-1'.