Now, News J joins list of political television channels

Chennai: “Tell me which is your favourite TV channel and I will tell you which party you support” might be the right question to know one's political affinity in Tamilnadu.

The State is home to a string of politically-sponsored television channels and the latest entrant is News J, backed by the ruling AIADMK.

With Dr Namadhu MGR and Jaya TV, the mouthpieces of the party during Jayalalithaa era, becoming the trumpets of TTV Dhinakaran's Amma Makkal Munnetra Kazhagam since their 'ownership' lay with V K Sasikala's family, the dispensation led by Chief Minister Edappadi K Palaniswami and Deputy CM O Panneerselvam, which recently floated Namadhu Amma newspaper, will launch News J at a gala function at Kalaivanar Arangam here tomorrow.

Sources say a swanky office with state-of-the-art technology has been set up at Nungambakkam and experienced journalists and technical staff from leading channels have been roped in to run the show.

“News J will take to the people the achievements of the government. It will also take on the criticism made against the ruling party by rivals. At the same time, it will give importance to other things which will be liked by viewers,” says a senior official of the channel.

To start with, News J will be available on Internet and mobile app. “Very soon, it will start its services on air and be made available on various cable networks and DTH platforms,” the official states.

The buzz is that News J is just a beginning and more channels would be rolled out from the stable soon.

Shankar P, a media analyst, says,”No other State in the country would have these many channels backed by political parties. The trend started by the DMK, with the advent of Sun TV, has made it a necessity for every party to run a channel of its own.”

Tracking the history, he says,”Dravidian leaders had always made effective use of the media. They propagated their messages through cinema and newspapers in the past. Now they are doing it through TV channels, Internet and social media thanks to the growth in technology.”

According to Narasimhan, an AIADMK functionary,”Even small parties run TV channels these days. So, it is a must for us to have one. We welcome News J and will support it wholeheartedly. With the Lok Sabha elections fast approaching, it will be a propaganda vehicle for us.”

Face & Base

TV Channel - Political party

Sun Network – DMK

Kalaignar Group – DMK

Jaya TV – AMMK

Captain TV – DMDK

Makkal Tholaikatchi – PMK

Vasanth TV – Congress

Mega TV – Congress

Mathimugam – MDMK

Velicham – VCK

Lotus – BJP

Vendhar TV - IJK


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