'Nee Yaruda Komali' team on their success journey

By Santhosh Mathevan Published on Oct 15, 2017 10:11 AM IST

Chennai: What started as a fun-time material now has more than 60,000 subscribers.

The 21-year-old Deepan, a resident of Vadapalani and a budding cinematographer, cranks all the political satire videos made by one of the sensational YouTube channels, Nee Yaaruda Komali (NYK).

News Today recently interacted with Deepan and his team comprising actors Jainth, Bibian Nishanth (who is also the editor), Dinakaran, scriptwriter Madhan and the director Bhoumik.

All members of NYK are in the final year of their M Sc. Electronic Media course at Anna University's CEG campus and are aspiring to be full-time digital media persons.

The first voice was Deepan's, who briefed on how his team's idea evolved into a video. "During the jallikattu protests in the beginning of this year, we did a video with that concept. At that time, we did not have much views for that and our subscribers too were only in our friends and friends of friends circle. With that we paused our passion for sometime," he said.

With this initial taste of failure, the team started concentrating on their mainstream education for sometime until the announcements of their internship.

"We knew that internships at media houses would not workout as the scope of learning there is very less. We already have attended internships during our UG course and have ample experience on that. So, we planned to revisit our passion," said Jainth and winked.

So, what did the team of six do? Since they had their own YouTube Channel that was dormant for over five months, it was given new life during May.

"'With the guidance of Temple Monkeys channel, we started to work on our own channel NYK and took it up as our Summer Internship of this year," Bibian elaborated.

Did that work? 'Yes', the team answered unanimously. "We had a plan of posting one video every  week and that too with a political or social satire flavour," Jainth said and added that from the margin of 100 subscribers, NYK witnessed over 50,000 subscribers in just 45 days and now has crossed the barrier of 60,000.

When asked what was their success factor? Bhoumik said, "The content and the delivery was the main thing. Though marketing is a prominent factor, content matters a lot. We focus more on how the content is delivered and how will it be taken and of course, with loads of humour quotient added to it."

With a non-linear narrative fashion, almost all videos of NYK are bound within the timeline of seven to 10 minutes. "With just a a couple of minutes we have to keep our audience engaged throughout. For that the first 10 to 15 seconds make the best impression. If the first couple of seconds are humorous and interesting, then the video would not be skipped and we can capture our audience," revealed Jainth on their video-making strategy.

What next? Is Youtubing the end or the beginning? "We all have passion in various aspects of visual media and cinema. I'm interested in direction. So, I find this as a space to learn and enhance myself as a filmmaker," said Dinakaran. At the same time, YouTube itself has turned out to be a field under under visual and mass media.

"'Now, it is a part time work for us since we are in college. And its not so easy to balance both college and NYK in the same time. So, once we complete college we will be working on making this our career," said Bibian.

Technically, Deepan explained on how their team evolved with their skill set. "Initially we found it difficult in terms of editing and cinematography. With our available equipment, we have to work on all terrains. There are some episodes where we had to shoot in some insane locations."

Deepan added that they have been learning a lot in all these days having crossed over 15 videos in a span of seven months and now technically they are far better.

One can reach out to them at 8939197519 or catch them at facebook.com/neeyaarudakomali