Speaking about the launch, executive chairman, M&M, Anand Mahindra, said,”The launch of Marazzo is a defining moment in the automotive journey of Mahindra not only within India but globally as well. Being the first joint product development effort between Mahindra Automotive North America (MANA) and Mahindra Research Valley (MRV), the Marazzo aptly represents our Rise philosophy in action. Our development teams have used alternative thinking and challenged the limits to deliver a vehicle that is poised to be nothing less than a game changer for us. We are entering a new orbit and hope to deliver yet another iconic offering.”
At the launch in Chennai, regional sales manager, Tamilnadu, Hari, explained the significance of the car's engineering. Mahindra is aiming the car at families looing for value, entrepreneurs who look for status and for adventure seekers. There is also a provision for cab fleet runners, Hari said.
The MPV comes with industry first patented body-on-frame, front-wheel drive architecture. It can house upto eight people and Mahindra claims the Marazzo offers best-in-class shoulder room in its first and second rows.
Marazzo is powered by a 1.5 litre, 4-cylinder D15 Diesel engine and what Mahindra terms as the fastest cooling in its class. The firm says Marazzo offers industry-first surround cool technology.