Mahindra & Mahindra Ltd launches Marazzo in Chennai

Chennai: Mahindra and Mahindra Ltd (M&M) launched their new offering the Marazzo in Tamilnadu at a cost of Rs 9.99 lakh (ex-showroom) for the M2 variant. The homegrown automaker has kept the prices same all over India.

Speaking about the launch, executive chairman, M&M, Anand Mahindra, said,”The launch of Marazzo is a defining moment in the automotive journey of Mahindra not only within India but globally as well. Being the first joint product development effort between Mahindra Automotive North America (MANA) and Mahindra Research Valley (MRV), the Marazzo aptly represents our ‘Rise’ philosophy in action. Our development teams have used alternative thinking and challenged the limits to deliver a vehicle that is poised to be nothing less than a game changer for us. We are entering a new orbit and hope to deliver yet another iconic offering.”

President-Automotive Sector, Mahindra and Mahindra, Rajan Wadhera, mentioned,”The Marazzo turns a new leaf in Mahindra’s evolution in the UV segment. It has always been our endeavour to offer breakthrough products and category creators. With the Marazzo, we will continue our legacy.”

At the launch in Chennai, regional sales manager, Tamilnadu, Hari, explained the significance of the car's engineering. Mahindra is aiming the car at families looing for value, entrepreneurs who look for status and for adventure seekers. There is also a provision for cab fleet runners, Hari said.

The MPV comes with industry first patented body-on-frame, front-wheel drive architecture. It can house upto eight people and Mahindra claims the Marazzo offers best-in-class shoulder room in its first and second rows.

Marazzo is powered by a 1.5 litre, 4-cylinder D15 Diesel engine and what Mahindra terms as the fastest cooling in its class. The firm says Marazzo offers industry-first‘ surround cool technology’.


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