Indian, US film industry go hand-in-hand: Envoy

By NT Bureau Published on Jan 12, 2018 03:58 PM IST

MOP Vaishnav College for Women principal Lalitha Balakrishnan presenting the Living Legend Award to veteran actress Vyjayantimala Bali in Chennai on Thursday. US Consul General in Chennai Robert G Burgess is also present.

Chennai: There has been a long-time connect between the Indian and United States film industries in various trends and making of cinema, said US Consul General in Chennai Robert G Burgess.

He said this during the inauguration of INSPIRE 18 - International Summit on Film Making - at MOP Vaishnav College for Women in the presene of film personalities from across the world, on Thursday.

Burgess explained about a lot of connects and similarities between Hollywood and the Indian film industries.

"Some major epic movies like Avatar and Life of Pi were made in India in terms of the VFX part, while, the names of Tom Cruise and George Clooney are so related with the households of India. We have a huge fan base for actors like Rajinikanth, Kamal Haasan and Amitabh Bachchan there in the US."

Further, Burgess said, "There is also a greater connect in terms of business. A lot of American movies are shot in Indian locations and vice-versa. We could see a lot of employment and workmanship evident in both the countries for a foreign film. In the same context, when we see the Indian digital effects industry, it is likely to make business worth $ 1.2 billion in the coming years."

Veteran actress, dancer and former parliamentarian Vyjayanthimala Bali, addressing the gathering, said, "Cinema has evolved a lot these 100 years since its inception in India. When we see cinema among other art forms, we cannot neglect it, as it is the most powerful medium and is influential."

"Tamil cinema has always found its way ever since the day of scientific era to the present-day contemporary cinema. Technology plays a major role in transforming the industry and creating ease for actors and technicians," she said.

The two-day summit comprises a lot of sessions in which panelists from various walks of film industry will interact with the students and organise workshops.

Some of the important panelists are Aruvi filmmaker Arun Prabu, film critic Baradwaj Rangan, filmmaker Ram, editor Sreekar Prasad, Sri Lankan filmmaker Prasanna Vithanage and faculty members of Vancouver Film School, Canada.

Technology makes it easy for  artiste now: Vyjayanthimala
Speaking to News Today on the sidelines of the event on the evolution of cinema from celluloid to digital era, Vyjayanthimala Bali said, "In those days, an artiste had to have a lot of energy and stamina as there was a lot of work to do. Be it acting, dancing, or anything else, it was the artiste who had to execute them all. But, today, technology is ruling the industry, making the life of artistes and technicians comfortable."

"In those days, while shooting a song, if I had to dance, there will be position marks on the set where I have to move from one mark to another as the camera frame would be static. For, that I needed a lot of  stamina. But today, most of the work is done by the camera itself, which is an advantage," she explained.