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        After the huge success of Imsai Arasan 23am Pulikesi, director Simbhu Devan is ready to commence his next. The movie will be produced by director Shankar's S Pictures.

        Tentatively titled Arai En 304, the news gathering ground is it would be hilarious on the lines of Imsai....

        Buzz is that Vivek would play would the lead role.

        Meanwhile, shooting for Shankar's home production Kallori commenced last week. The movie is directed by his protege Balaji Sakthivel, who churned out the blockbuster Kadhal. Tamanna plays the heroine while the lead man is a debutant. Joshua Sridhar scores the music.