According to a press release, it launched a SMS-based contest, which will give customers across all circles a chance to win a Chevrolet Beat Car every day, a Yamaha YBR Bike every hour and Rs one crore of talk-time across 28 days. The contest is open till 25 December 2011.

'At Tata Docomo, we believe in presenting latest and value-enhancing propositions to delight and reward our customers. It gives me immense pleasure to announce the launch of one of the biggest consumer promotional offers aimed at bringing excitement and novelty to our customers’ lives,' Rajan Gupta, chief operation officer, Tamilnadu Circle, Tata Teleservices Limited said.