This change, a press release said, is in line with a new market positioning and a shift in perceptions that Kaya now seeks to establish, moving from an expert solution provider for skincare problems to a personal guide for total skin care. This rebranding will be rolled out across all Kaya Skin Clinics in India, product packaging and advertising.
Commenting on the identity change, Suvodeep Das, marketing head, said, 'This repositioning exercise is not just about communicating a change in brand identity-- there is a new portfolio of services, new service design within the clinics and a new retail identity at the clinics that is being launched.'
Talwalkars, one of the largest health club chains in India with over 100 healthclubs in more than 50 cities, announced the special once in a lifetime New Year membership offer.
'The beginning of each year marks the time for resolutions, celebrations, and for many people-- the perfect time to finally vow to lose weight. If you’ve taken that particular vow this year, don’t think of it as losing weight, think of it as becoming healthier and giving yourself confidence, energy, and a new outlook on life. The offer from Talwalkar will help you a lot,' says Prashant Talwalkar, chief executive officer, Talwalkars Better Value Fitness Ltd.
On the fashion front, Arvind Store has unveiled its latest festive collection. The store also offers travel bag worth Rs 799 for every purchase of Rs 3000. This offer is available until 15 January 2011 on purchase of Arvind Fabrics and ready-mades from The Arvind Store, said a press release.
In addition, Arvind Denim Labs (ADL), a concept exclusive to The Arvind Store, offers customised washed jeans, made to order.