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NT Bureau
Chennai, Jan 29:
Godrej Sara Lee has unveiled a new mosquito repellent 'Good Knight Advanced Activ plus System' recently.
Launching the product, A Mahendran, managing director, Godrej Sara Lee Ltd said that the product showcases the new vibrant face of Good Knight, with the punch line to 'protect happy moments' cherished by consumers. In addition, the company also has redesigned logo with a modern packaging.
The product also showcases technological solutions that have been devised on the basis of significant co-creation work along with consumers.
Vivek Mathur, executive vice-president, said that the company is spending Rs five crore annually on its products. Godrej spent 15 per cent of its turnover on publicity and has also posted Rs 550 crore turnover last year.
The company would also have new facility in Jammu and Kashmir in the next few months with an investment of Rs 10 crore apart from their other units in Puducherry and Guwahati.
The Activ plus system is
priced at Rs 125 while the Activ plus Cartridge refill is priced at Rs
54.