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NT Bureau
Chennai, Dec 28:

        Indian Terrain, one of India's leading apparel brands, will be the official clothing sponsor for ATP Chennai Open for the next three years, starting with the 2007 edition.

        Indian Terrain will design and market exclusive line of apparel and accessories for the event, according to a press release here. Indian Terrain will launch branded T-shirts, shorts, pants, bags and caps designed exclusively for the Chennai Open 2007.

        On Indian Terrain's brand positioning, Charath Narasimhan, chief executive officer, Indian Terrain said, 'Indian Terrain offers chic and sporty apparel and lifestyle products with a lively attitude. With Tennis being high on the glamour quotient, Indian Terrain complements the sport with ease. Through this association, Indian Terrain aims to enhance brand perception amongst its target audience.'

        Speaking on the association with the Chennai Open, Narasimhan said, 'Tennis is one of the most fashionable sport, played globally and with Indian players making news in the international circuit, the sport is becoming extremely popular among the youth in India. Indian Terrain aims to give the sport a boost and take it to the next level.'