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        How can a simple hairdo usher in a make-over in one’s personality? Is it really important to invest in hairstyle and salon accessories for vibrant and hip-hop looks. For these queries and more, the best person to answer is Sandrine Verrier Seth, the French hairdresser, who has worked in a couple of Tamil films directed by Shankar and given a new image to actor Rajnikanth in the to-be-released film Sivaji produced by AVM banner.
 
 

French hairstylist Sandrine Verrier Seth along with ramp models at the Summer Looks show organised by Schwarzkopf and Naturals at the Russian Cultural Centre in Chennai yesterday. Photo: T Shankaran

        In a psychedelic show of light, dance and music at Russian Cultural Centre yesterday, Schwarzkopf Professional, an MNC in cosmetic products and part of Henkel group based in Germany, joined hands with salon chain Naturals to unveil Summer Looks hair cut through a cat walk by models who sported coiffure that radiated a shiny and bright looks with nicely done hairdo.

        With head office in Chennai, Schwarzkopf runs three academies in Delhi, Mumbai and Bangalore and retails a wide range of hair colour, form and finish and other salon products. The cosmetics firm has brought in  Sandrine to train the staff at Naturals owned by couple C K Kumaravel and K Veena.

        In her week-long stay in Chennai, Sandrine who is also a consultant for Schwarkopf trained more than 15 staff of Naturals on a wide range of hairdressing that includes that latest trends in cutting, colouring and styling formats for a facial make-over. In his opening remarks before the ramp walk, Ashok Namboodiri, country manager, Shwarzkopf Professionals, informed the objective of the event was to make everyone look beautiful through hairstyles. ‘Our Summer Looks hair cut and colour show is inspired by a popular event Essential Looks in the fashion circuit of Europe where global models compete. Recently, such an event was unveiled in Mumbai and Schwarzkopf will have road show across markets in India to popularise this concept and its range of hair colouring and salon products in the region,’ he said.

        Further, he said Naturals, an unisex salon and spa, has pioneered the concept of hairstyles in Chennai for over decades and Schwarzkopf was keen to associate with them for mutual benefit. Being a professional art, Namboodiri said, hairstyling should be encouraged and deserved an industry platform.
C K Rajkumar, the chief of Velvet, complimented the role played by Kumaravel and Veena in popularising the shampoo and haircare products in sachet forms through their salons in Chennai. TV artiste Vijay Adhiraj said Naturals has been part of his extended family and heaped praise on Sandrine for her works in Tamil movies directed by Shankar.

        With seven branches in Chennai, Naturals was set up by Veena in 2000 and has a large clientele from film industry including the leading actors and actresses. ‘Today hairdressing has become a style quotient for celebrities and significant people. People are ready to experiment with new hairstyles and willing to pay the price for quality services. French stylist Sandrine has trained our staff who are all now geared to cut and curl our clients’ hairdo,’ said Veena.

        Ramp models showcased their hairstyle for three songs from films Boys, Anniyan and Sivaji, all directed by Shankar in which Sandrine did the make-over for the leading actors, to the overwhelming cheers of the audience. Coiffure specialist also presented certificates to staff of Naturals who had been trained by her. The Summer Looks hair cut and colour show reached its finale with a photo session involving the models, Sandrine, Namboodiri and Naturals owner-couple, Kumaravel and Veena.