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NT Bureau
Chennai, Sept 24:

        Asia Motor Works Ltd, the latest entrant in the heavy commercial vehicle industry has announced the tie-up with Valvoline Cummins Ltd, lubricant marketing major to launch premium quality lubricants called AMW-Valvoline Genuine.

        These premium quality lubricants will be targeted for AMW’s new generation range of tractor-trailers and tippers to ensure peak performance from all the aggregates like engine, gearbox, cooling system, hydraulic system, hydraulic clutch, power steering and greasing points.

        R C Mangal, senior vice president, Asia Motor Works Ltd said, ‘this unique association will give our customers the accessto world class genuine lubricants with the promise of reliability, right price and good customer service. It will be extremely beneficial to tractor-trailers and tipper fleet owners.’

        Commenting on the strategic alliance, Naveen Gupta, MD, Valvoline Cummins Ltd said, ‘this is a win-win situation for both companies. Whilst, Valvoline will have access to an additional distribution channel through AMW’s dealer locations in major parts of the country, AMW will be able to offer premium quality international lubricants to its customers.’

        ‘We plan to use the promotion synergy of both companies through co-branded dealer boards at all AMW dealer locations, highway promotion vans, retail merchandising and various other schemes to market the product,’ he added.