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NT Bureau
Chennai, July 23:

        The economy of India will be globally integrated in the 21st century, therefore, it is essential for Indian companies to have a global mindset, Jagdish Sheth, Charles H Kellstadt chair professor, Goizueta Busin-ess School, Emory Unive-rsity, USA, said on Saturday.

        Speaking on the sidelines of a one-day hands-on workshop on 'Creating Global Mindset', Sheth said, '20th century was of advanced nations, but the 21st century will be driven by markets of emerging nations like Brazil, Russia, India and China, as the BRIC block is the future of global growth'. Sheth also predicted that the orientation of voice-based call centres in India will soon shift towards domestic market, as they are facing a stiff competition from countries who have adopted to English curricula and also due to 'odd-time' of working shifts.

        To remain competitive and to get integrated with the global economy, Indian companies, which are 'just domestic', have to transform themselves as 'global' companies. Global companies are those with a global presence and customised products for each country, where they are present.

        To attain the global mindset, Indian companies have to shun their 'export mindset' and should adapt the positive points of their foreign subsidiaries, and introduce it in their local units, Sheth said.