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NT Bureau
Chennai, Sept 21:

        Bunge India Private Ltd, a subsidiary of Bunge Ltd, engaged in global agri- business and food, has unveiled a new variant of dalda edible oil range - 'Dalda Refined Sunflower Oil' in Chennai.

        With the launch yesterday, Bunge provided another product under the company's popular brand 'Dalda.'

        Addressing a press conference here, company's managing director Adhiraj Sarin said, 'Tamilnadu is the largest sunflower oil market in the South, hence the introduction of the new product here.'

        Elaborating on it, he said the company has about 67 per cent market share in the four southern States with Tamilnadu alone contributing 30 per cent.

        Referring to the new product, Sarin said that packaged edible oil industry was growing at a rate of 21 per cent per annum. He said the company also planned to promote the new product with a '360 degree marketing plan' including a mass media campaign on television. 'We have proposed to invest about Rs five crore in the marketing of the new product', Videh Jaipuriar, vice-president, Foods Business, said.

        He further said the company would be able to achieve at least 10 per cent of the market share this year.

        The new product Dalda Refined Sunflower Oil is priced at Rs 80 per litre throughout Tamilnadu.