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NT Bureau
Chennai, Jan 16:

        Turning towards community welfare, Hindustan Lever Limited through its brand Surf Excel launched 10/10 donation drive for the cause of underprivileged children. Udavaum Karangal was the beneficiary partner for this campaign. The company could mobilise Rs 5 lakh within seven weeks. The Surf Excel 10/10 donation drive aimed to raise funds towards the education of underserved children. The money mobilised was donated to Udavaum Karangal. According to Priya Nair, marketing manager, Premium Fabric Wash, HLL, 'Surf has always stood for child development and education being an integral part of a child's growing years is a right of every child.

        The campaign received immense contribution by way of public participation.