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        Confectionary giant Lotte has launched Chill Pillz, a chewing gum that guarantees fresh breath. Chill Pillz is a sugar-coated chewing gum that promises fresh breath to its consumers.

        It is targeted at the new Gen X, which has its own set of priorities, innovation, new ideas, and right attitude that mirrors quite well with its mission, because Chill Pillz hits it right there boosting one's image.

        The product aims to gain popularity among youngsters between the ages of 18 to 25, who take efforts to ensure that they present a smart and confident personality to the world, a press release here said.

        Chill Pillz is available at all leading stores in the metros. Priced at Rs five per blister pack of six, this new gum offering believes it has a big potential to attract a huge base.